We noticed something odd with one of our clients. Every year, they would pad the marketing budget. Further, the burn rate did not make any strategic sense.
A careful study revealed that marketing resource allocation was not strategic. The factors weighed in defining marketing budgets were not strategic.
What is the journey a typical customer takes? How do they hear about your business, how do you help them weigh decisions and how are you making this experience convenient?
We work with clients to develop customer service blueprints. This requires a careful analysis of service interfaces, processes, enabling technology, and customer data governance.
Growing your company is going to get more difficult; the economy is likely to keep delivering less than wonderful results for the next three years.
Where will growth come from? How will you leverage your marketing assets to generate great returns?
We work with some of the most ambitious executives, leading high-growth emerging enterprises.
Dzuwa Enterprises (PTY) LTD
Maurice Nichols Road
Hatton Estate, 3610
Phone: +27 (0)79 683 8949